Destination Management as a Tool of Regional Tourism Policy

Introduction. Tourism should be the driving force of the economy, creating jobs, contributing to the active lifestyle of the host communities. In this regard, the study of the formation of tourism development policy and destination management is undoubtedly relevant. The analysis of the relationship between the management of tourist destinations and the recommendations of the tourism development policy is an under-researched aspect of the tourist destination management. The purpose of this article is to study the management of destinations in the context of shaping regional tourism policy. Methodology and sources. The methodology of the article is based on conceptual sociological provisions on the management of tourist destinations, based on a wide range of authors and well-established sociological theories. The key influences include the ideas of strategic coordination, cooperation of interest groups and the concept of sustainable development in tourism management. Results and discussion. The article examines the relationship and defines the concepts of “tourism policy” and “destination management”. The relationship is expressed in the fact that destination management as an instrument of regional tourism development policy implements the plans set by that policy. The management of a tourist destination operates at the operational and tactical levels, at the level of a specific place/ locality. Tourism policy is the collective guiding principles, strategies, and rules that are used by governments and organizations to manage the tourism industry. Policy creates a structure within which destinations are managed. Conclusion. Tourist destination management is a key tool of regional tourism policy, coordinating all aspects of a tourist destination to ensure its sustainability and competitiveness. It involves the joint efforts of stakeholders such as business, government and the community. By integrating various management functions and aligning them with other regional strategies such as transportation development and environmental protection, tourist destination management can create a holistic and high-quality visitor experience while supporting the local community.

Authors: Irina F. Ignatyeva, Boris А. Isaev

Direction: Sociology

Keywords: tourist destination, tourist territory, destination management, formation of regional policy, tourism development policy

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