COMPETITIVENESS OF A CAR REPAIR SERVICE AND DISTINCTIVE FEATURES OF ITS EVALUATION FACTORS

The article proves that there exists a need to expand car repair services market, based on the analysis of transport infrastructure development in the Russian economy. It reviews interpretations of the concept of competitiveness of an organization or goods and a comprehensive definition is suggested. Taking into account the specifics of its functioning on the regional market, the choice of Competitiveness Index indicators of the automobile repair service is provided. Three main groups of competitiveness indicators, which are "Service", "Marketing" and "Infrastructure", are highlighted. Methodical approaches to estimating the competitiveness of car-repair services are discussed. With the example of LLC Progress, the results of the approbation of the method proposed are provided. To increase competitiveness of the business enterprise in the short term, a range of organizational and technical measures is suggested.

Authors: R. R. Ablayev, A. M. Kolesnikov, А. А. Makarov, Y. I. Mikhaylov

Direction: Economics and National Economy Management

Keywords: Transport infrastructure, car repair facility, competitiveness, specific factors of car service, importance weight of the indicator, Delphi approach, integrated competitiveness indicator

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