TOURISM AS A RESOURCE OF SOFT POWER: A CONTENT-ANALYSIS OF PUBLICATIONS IN FOREIGN SCIENTIFIC JOURNALS

The article is devoted to tourism as a resource of Soft Power. A content analysis of publications in foreign scientific journals on the subject demonstrates that the perception of tourism in the context of soft power is evaluated as a promising direction in the development of tourism industry, as well as an opportunity to humanize political technologies.

Authors: N.V. Kazarinova, А. А. Chugunova

Direction: Sociological Research

Keywords: Tourism, Soft Power, political power, content analysis

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