SOCIOLOGICAL PRIORITIES ANALYSIS OF THE HEALTHY LIFESTYLE PROMOTION POLICY

The fruitfulness of health interpretation in the aspect of culture and history is justified. The sociological information about the role of health as a factor of stratification, inequalities in health, economical and societal factors which influence health is analyzed. The interpretation schemes of a healthy lifestyle widely spread in mass consciousness and social discourse are critically considered. The appropriateness to distinguish aspects of complex understanding of a healthy lifestyle is justified: individual's quality of life, orientation towards health and social practices. It is shown that the promotion of individual-personal approach to health is supported by the competing service providers in the field of healthy lifestyles and does not require special support from the state. The task of the state is to provide the universal terms, legal regulation and standardization. Based on the analysis of the healthy lifestyle the priorities of the promotion policy of healthy lifestyle in modern Russian society are determined: informing about standards, integrating into the system of lifelong education, support and popularization of models meeting criteria of accessibility and collectivity.

Authors: A. V. Shcherbina

Direction: Sociological Research

Keywords: Healthy lifestyle, health, health inequalities, stratification, values, attitudes, individualism, cultural and historical tradition, models of healthy lifestyle

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