THE FORMATION AND DEVELOPMENT OF ORGANIZATION'S RELATIONSHIP WITH CONSUMERS IN THE CONTEXT OF MODERN CONDITIONS OF SOCIO-ECONOMIC ENVIRONMENT

The article analyzes modern trends in socio-economic development and their impact on theory and practice of marketing. The author characterizes modern tools of relationship management of the enterprise with customers and prospects of new marketing methods

Authors: T. N. Zhukova

Direction: Economics and National Economy Management

Keywords: Marketing tools, relationship marketing, marketing development, interaction with consumers

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