MAKING MARKETING DECISIONS IN QUASIINTEGRATING BUSINESS ORGANIZATIONS BASED ON USING ECONOMIC ANALYSIS METHODS

The article deals with the conceptual issues of making complex economic analysis of marketing activity in quasiintegration. The article brings forward rules and algorithm of this analysis, determine aim, subject and object of this analysis. Issues of economic analysis of marketing expenses and results, processes of marketing activities in quasiintegration are being considered

Authors: V. P. Semenov, A. G. Budrin, A. V. Soldatova, M. G. Emtsova

Direction: Economics and National Economy Management

Keywords: Marketing activities, quasiintegration, complex economic analysis, marketing expenses, marketing results

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