THE SYMBOL INFLUENCE OF INFORMATION MESSAGES IN RESONANCE OF ARCHETYPES OF THE COLLECTIVE UNCONSCIOUS ON ATTRIBUTION OF INDIVIDUAL IN THE INFORMATION AGE

The influence of the information message in total with collective unconscious on behavioral characteristics of social groups in modern information society is considered. At the same time it is established that the circulating advertising message carries out a buffer role, not allowing external symbols to enter into resonance with unconscious archetypes. «Fatigue from compassion» as a psychological phenomenon of information era is directly related to skillful application of communication symbols

Authors: R. V. Alekseev, D. E. Prokudin

Direction: Philosophical Sciences

Keywords: Symbol, archetype, resonance, advertising message, information age

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