EMOTIONAL MODUS OF POLITICAL COMMUNICATION

The article is devoted to the analytical potential of the "negative communication" concept in sociological and political studies. The basic idea is that the emotional component of social action reveals structural and dynamic problems of any communicative interaction. The possibilities of the "negative communication" concept in the framework of pragmatically- oriented approach are shown by the example of some media publications devoted to interaction of politicians and ordinary citizens.

Authors: N. V. Kazarinova, A. M. Ogorodnova

Direction: Sociological Research

Keywords: Political communication, negative communication, neopragmatism, social distance, communication failure

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