CONCEPTION OF COMPLEX ECONOMIC ANALYSIS OF MARKETING ACTIVITIES IN A COMPANY

The article deals with an idea of complex economic analysis of marketing activities in a company. The article brings forward principles of economic analysis, determines the aim, subject and object of the analysis. Issues of economic analysis of marketing expenses, marketing results and marketing processes in a company are examined

Authors: V. P. Semenov, A. G. Budrin, M. M. Zonis, A. V. Soldatova

Direction: Economics and National Economy Management

Keywords: Marketing activities, complex economic analysis, marketing expenses, marketing results, principles of analysis

---

View full article