EDUCATIONAL INTENTION IN ADVERTISING AND BUSINESS PR TEXTS: FUNCTIONAL LOAD AND GENRE REALIZATION

The article is devoted to the expression of informative and educational meanings in the sphere of applied communications. The author shows how the satisfaction of cognitive needs of the addressee helps to influence the target audience more effectively. The article examines how informative and educational elements are incorporated into the texts of different advertising and PR-genres.

Authors: A. A. Goryachev

Direction: Philosophical Sciences

Keywords: Informative and educational meanings, media, advertising, public relations, discourse

---

View full article